Midnight Madness is a yearly event that usually takes place a week before Black Friday to encourage people to shop early and support the local shops and owners within the downtown core. Come on down and enjoy all that downtown has to offer with live entertainment, giveaways, retail sales & specials, food and beverage offerings from your favorite local hot spots, a petting zoo, buskers, and so much more. We can't wait to see you for another year of Midnight Madness, November 22nd in beautiful Downtown Medicine Hat!